GOOD RIDDANCE: MTV World

Rumor has it that MTV World will be closing up shop. While some Asian activists may be petitioning to keep MTV-Chi, MTV-K, and MTV-Desi up and running, I say GOOD RIDDANCE.

It's not that I do not support Asian-American culture. I am a fervent supporter, consumer and producer of such content. But MTV World is just a cultural ghetto to which Asian-Americans have been relegated so as not to contaminate what Viacom perceives to be marketable mainstream culture. But imagine what would have happened with U2 in the 1980s if Bono and pals were relegated only to MTV-Eire. Would they have ever broken into the American mainstream?

Which begs the question: if MTV-Chi, MTV-K, and MTV-Desi were to shut down, would their content and programming then migrate to the mainstream MTV? I wouldn't bet on it, but it would be nice, wouldn't it?